Better Culture

People understand and can exercise their human rights; organisations have the ability and are accountable to put human rights into practice.

There are three priorities for SNAP in striving towards a Better Culture of human rights in Scotland:

Empowerment: Increasing people’s understanding of human rights and their participation in decisions

Ability: Increase organisations’ ability to put human rights into practice

Accountability: Increasing accountability through human rights based laws, governance and monitoring



SNAP will empower the public by:

  • •Improving access to reliable information, advice and advocacy on human rights for the public.
  • •Pursuing the continual roll-out of human rights education in all schools and integrating human rights at all levels of education.
  • •Working to ensure meaningful participation of people in decisions that affect their life, throughout public sector strategy, policy and decision-making processes.
  • •Addressing negative social attitudes and behaviours against certain groups as well as the negative portrayal of human rights in the media.


SNAP will improve organisations’ ability to put human rights into practice by:

  • •Integrating human rights impact assessment into existing processes.
  • •Exploring how procurement systems can ensure human rights protection, and how budget analysis can assist human rights based prioritisation of resources.
  • •Increasing understanding of human rights, and their relationship with equality, among those providing services.


SNAP will increase accountability by:

  • •Calling for Scottish/UK governments to fully incorporate international human rights treaties into domestic law.
  • •Building human rights into the outcomes against which progress is measured at national, local and organisational levels.
  • •Improving monitoring of progress on human rights including the availability and disaggregation of data.
  • •Pursuing the integration of human rights into inspection frameworks used to assess standards in public services.


The first year of Better Culture focused on bringing together groups and people committed to the objective of a human rights culture.

A pilot social media campaign – #OurRightsSNAP – took place to mark SNAP’s first anniversary and International Human Rights Day, 10 December 2014.

A series of innovation forums took place in 2014-15 to address just how to achieve cultural change and then how to sustain it. There are more details on these in the SNAP Year Two Report.

A bigger awareness raising campaign, funded by the Scottish Government and shaped by Action Group members, took place in the run-up to SNAP’s second anniversary and International Human Rights Day, 10 December 2015.

In the week leading up to International Human Rights Day 2016, SNAP delivered a programme of focused activity to raise awareness of the work of Scotland’s National Action Plan and ensure more people have a better understanding of international human rights and what they mean.

Activity included: a parliamentary event which focused on SNAP’s Year three report, the presentation of some case studies of work and speeches from MSPs; the publication of illustrated case studies about key SNAP projects; the production of a video showcasing the housing rights project and a dedicated media and social media strategy. The social media strategy focused around the hashtag #AllOurRights to discuss and promote SNAP action around SNAP’s third anniversary and International Human Rights Day 2016.


Action Group

The Better Culture Action Group is made up of 15 member organisations who all discuss and contribute to the development of SNAP in this action area. The members are as follows: